Refined Digital — Web design & development studio
Websites, software and automation built around how your business actually works.
We design and build sites that convert, back them with software that removes the busywork, and make sure the right people find you in search. One studio, three problems solved.
What we do
- 01Web design & build
- 02Custom software & portals
- 03SEO & local search
- 04Automation & AI workflows
Services
Everything a modern web presence actually requires.
Website design & build
Fast, well-typeset sites built to convert visitors into enquiries — not templated portfolio pieces.
→WordPress development
Self-managed WordPress builds you can actually edit yourself, without breaking the layout.
→Custom software & portals
Booking systems, client dashboards and internal tools built around your existing process, not a template.
→SEO & local search
Technical SEO and local search groundwork so the right customers find you before your competitors.
→Automation & AI workflows
Quoting, onboarding and admin work handled automatically, so enquiries get a response in minutes, not days.
→Paid search & growth
Google Ads campaigns built to bring in enquiries you can actually track back to spend.
→How we work
A process built for clarity, not surprises.
No jargon, no disappearing for six weeks. You'll know exactly where a project stands at every stage.
- 01
Discovery
We map how enquiries currently reach you, and where they're getting lost.
- 02
Strategy
A short, plain-English plan covering site structure, content and any automation involved.
- 03
Design
Layouts built around your brand, not a theme — signed off before a line of code is written.
- 04
Build
Development in the open, with staging links so you can watch it come together.
- 05
Launch
DNS, analytics, search console and tracking set up properly before we go live.
- 06
Improve
Ongoing care plans keep things fast, secure and up to date after launch.
Selected work
Sites we've built and still look after.
Both live, both built for businesses in Northern Ireland that needed to be found locally and enquired with easily.
courtcreatives.co.uk →01Wedding media — Belfast
CourtCreatives
A booking-led site for a Belfast wedding content creator. Packages, a four-stage booking flow and an enquiry form that captures the couple, date and venue up front — plus a self-hosted video gallery and local SEO built to rank across all six counties and the Republic.
- Next.js
- Video gallery
- Enquiry & booking flow
- Local SEO
picturecraftni.com →02Framing & fine art printing — Newry
PictureCraft
A new site for a framing studio trading in Newry since 1993. Six services laid out clearly — custom framing, memorabilia, giclée printing, artwork scanning — with structured local business data, opening hours and customer reviews marked up so the shop shows properly in Google and Maps.
- React & Vite
- Service catalogue
- Schema.org markup
- Local SEO
Pricing
Straightforward starting points.
Every project is scoped properly before we quote — figures below are starting points, not fixed prices. Ongoing care plans start from £49/month.
Starter
£495from
A focused one-to-five page site for businesses that need a solid, credible web presence fast.
- +Up to 5 pages
- +Mobile-first build
- +Basic on-page SEO
- +2 weeks turnaround
Business
£1,195from
A full marketing site with CMS access, built to support ongoing content and campaigns.
- +Up to 12 pages
- +Self-editable CMS
- +Technical + local SEO setup
- +Analytics & tracking
- +3–4 weeks turnaround
E-commerce
£1,495from
A storefront with inventory, payments and order handling wired up from day one.
- +Product catalogue setup
- +Payments & shipping
- +Inventory sync
- +Order automation
Custom software
Custom
Portals, dashboards and automation scoped around your existing workflow.
- +Discovery workshop
- +Bespoke architecture
- +Third-party integrations
- +Ongoing support
FAQ
Questions worth asking upfront.
01How long does a typical website take?+
A starter site is usually 2 weeks, a full business site 3–4 weeks, and custom software depends on scope — you'll get a clear timeline before any work begins.
02Do I need to know how to code to update my site?+
No. Business and e-commerce builds include a CMS, and we'll walk you through it so you can update pages, prices and content yourself.
03Can you work with an existing site instead of rebuilding?+
Often, yes. If the foundation is solid we can improve performance, SEO and automation without a full rebuild — we'll tell you honestly if a rebuild is the better option.
04What does 'automation' actually mean here?+
Replacing manual admin — quote requests, bookings, follow-up emails — with workflows that run themselves, so enquiries get handled in minutes instead of sitting in an inbox.
05Do you offer ongoing support after launch?+
Yes, care plans from £49/month cover hosting, security updates, backups and small content changes, so the site stays fast and secure.
Start a project
Let's build something refined.
Tell us a bit about your business and what's not working with your current site or process. We'll reply within one working day with next steps — no automated sales sequence.
Mobile
+44 7740 579426Based in
Belfast, Northern Ireland
Working with businesses across Northern Ireland.
Opening hours
Every day, 8:30am – 6:00pm